At The Good Guys, our mission is to amplify the positive impact of companies striving to make a difference for people and the planet. As we reflect on our impactful journey in 2023, we’re thrilled to share some of the projects that have truly embodied our commitment to positive change.
Windō’: Driving Visibility for Sustainable Impact
We are proud to have been part of Windō’s journey from its inception. This visionary platform effectively communicates a company’s positive impact on the planet and its people, while also connecting employers with like-minded young talent.
By strategically enhancing Windō’s online visibility, we’ve empowered organizations such as HSBC, KPMG, Vodafone, and Unilever to showcase their sustainability efforts. As a result, Windō now stands as the first third-party platform listed on page 1 of Google, outranking industry giants like LinkedIn, GlassDoor, and GlobalData.
Pareful: Empowering Mental Wellbeing for Parents
Pareful, an AI-enabled digital health platform designed for time-pressed parents, is set to launch in 2024. Focusing on nurturing parental mental wellbeing, the platform addresses relationship challenges, sleep deprivation, anxiety, and identity loss.
Through a targeted social media growth strategy, we’ve successfully cultivated a community of over 3000 engaged parent followers within 4 months, in addition to a nurtured database of 2500 parents, setting the stage for a meaningful launch.
Circular Kitchens: Pioneering Sustainability in Hospitality
Collaborating with UrbanEmerge, we’ve co-created Circular Kitchens, a pioneering framework and certification designed to empower restaurants to thrive in the circular economy.
Our work with Circular Kitchens underscores our dedication to driving sustainable practices, revolutionising the dining industry to embrace a circular approach for a brighter, more sustainable future.
Summary:
These projects exemplify our unwavering commitment to amplifying positive impact. As we eagerly anticipate the opportunities that 2024 holds, we remain dedicated to continuing our work in empowering impactful initiatives that make a tangible difference for people and the planet. Stay tuned for more inspiring stories and impactful endeavours to come!
