As the world becomes more aware of the environmental impact of business practices, companies must implement more sustainable strategies. At The Good Guys, we’re committed to promoting sustainable business practices and digital marketing solutions. After conducting extensive research in the field of sustainability, we’ve identified three innovative business sustainability strategies.
Used by companies in the UK to make a real difference, these strategies are not only environmentally friendly. They can also have a positive impact on the bottom line, making them a smart business choice.
This piece takes a further look into these business sustainability strategies. It shows how they work and the impact they have had so far. More importantly, it underlines how other businesses can adopt similar practices moving forward.
Teemill: Closed-Loop Circular Fashion.

Teemill, a UK-based clothing company, is taking sustainable fashion to the next level with their closed-loop system. Essentially, they collect waste fabric from their own manufacturing process and other companies in the fashion industry. This becomes part of a closed-loop circular initiative.
After this, the fabric is sorted by colour and material type. It is then shredded into small pieces and blended with new, organic cotton to create new yarn. This is then used to create new clothing, which is sold on Teemill’s website. Essentially, it’s a circular economy in action.
This closed-loop system is a key part of Teemill’s commitment to reducing their environmental impact. They also use renewable energy to power their manufacturing process, and all their clothing is made from organic cotton. This benefits the workers and the planet alike.
In fact, Teemill estimates that their closed-loop system saves 70 litres of water and 1.2kg of CO2 per t-shirt. This shows the impact of a closed-loop, if it was replicated in other industries.
Other businesses looking to implement similar practices can learn a lot from Teemill’s closed-loop system. The closed-loop system creates a sustainable product that customers can feel good about buying.
To follow their lead, other businesses can look for ways to create closed-loop systems. The aim should be to keep resources in use for as long as possible. Teemill shows one example of this with fabric, but this could be replicated across many industries.
Rubies in the Rubble: Repurposing Food Waste

They are known as a UK-based food company on a mission to repurpose food waste. Rubies in the Rubble use surplus fruits and vegetables that would otherwise be discarded, turning them into delicious chutneys and relishes. This business sustainability strategy not only reduces waste but provides a new source of income for farmers and supports local communities.
By repurposing food waste, Rubies in the Rubble is making a significant impact to help the environment. They estimated to have saved over 400 tonnes of fruits and vegetables from going to waste, through simple repurposing. Another important element is supporting sustainable agriculture by providing a market for imperfect produce, which is a huge component of waste.
Strategically, Rubies in the Rubble prove that a better strategy than just reducing waste is repurposing it. Other businesses should adopt this approach too.
By finding creative ways to use food that would otherwise be wasted, businesses can reduce their environmental impact. At the same time, they can create new opportunities for growth and innovation in the sector. This is particularly important as food waste is such a major problem.
In short, Rubies in the Rubble are able to repurpose some specific food waste. However, with the size of the industry, there is room for plenty of others to adopt similar practices going forward.
Notpla: Truly Sustainable Packaging.

Notpla absolutely changes the game when it comes to sustainable packaging. The company don’t just think about making packaging that has sustainable origins, which is something that a lot of companies do. More importantly, they also ensure that it can be repurposed sustainably and effectively, so that consumers feel good about using it.
The difference? Notpla’s packaging is made from seaweed and plants, making it edible, biodegradable, and compostable even at home. This innovative approach to packaging has the potential to revolutionize the industry. Specifically, a widespread use could reduce the amount of plastic waste that ends up in our oceans and landfill each year.
The environmental impact of Notpla’s actions is impressive, as one would expect. Their solution is a biodegradable and compostable alternative that has a minimal impact on the environment. Notpla estimates that their packaging has saved over 36,000 litres of oil and reduced carbon emissions by 40%. With the potential to scale this, it could begin to make a real impact on our planet.
Other businesses looking to implement similar practices can learn from Notpla’s innovative approach to sustainable packaging, by adopting different packaging. Notpla’s packaging has already been used for a range of products, from sauces and condiments to drinks and even sports equipment. This demonstrates the versatility and potential of this packaging to be used across a variety of industries.
Moving forward, we should embrace sustainable packaging solutions rather than just making minor reductions to plastic packaging. Therefore, Notpla can become an example for an important element to credible sustainability: Packaging Innovation.
Similar to the above, we specialise in helping companies and organisations (like the ones listed) create awareness around the good that they do for people and the planet. We create award-winning campaigns for positive awareness around the social impact and sustainability of companies. That’s why we’re The Good Guys.
Feel free to check out some of our work on Ethical Marketing Strategy and Sustainable Marketing Examples.
If you are implementing business sustainability strategies, but feel like you are not reaping the benefits, then that’s why we exist.