ARE WE A GOOD FIT?
We believe your business can be a force for good. We believe your customers and partners would like to know that you’re doing the right thing for people and the planet. We know that sustainable businesses will ultimately win.
So we help to promote your sustainability through creative campaigns and deep technical know-how.
We have a proven track record of creating engaging digital campaigns that amplify positive social impact and are fortunate enough to have worked with startups and some of the UK’s largest employers.
DRIVING RECOGNITION
The Good Guys will engage your existing and future customers by telling your story in a captivating and ethical way. We will invite them into your journey and capture new audiences when they’re looking for a brand with your values, products and/or services.
HOW? Through truly unique and creative ideas, campaigns-for-good, complementary partnerships and digital marketing expertise.
THE RESULT? engaged and loyal customers and brand ambassadors.
we work with
STARTUPS | B-COPRS | CHARITIES | PROGRESSIVE CORPORATES | AWARD WINNERS | FOR-GOOD BRANDS | SUSTAINABILITY CONSULTANTS
we work with
STARTUPS | B-COPRS | CHARITIES | PROGRESSIVE CORPORATES | AWARD WINNERS | FOR-GOOD BRANDS | SUSTAINABILITY CONSULTANTS
WE FOUNDED
We founded, branded and delivered multi-award-winning Hospitality For Heroes, a socially driven campaign to feed frontline workers and keep hospitality alive during the pandemic.
£250,000
donations
received
150,000
free, healthy
meals provided
500,000
organic social
engagement
WE ENGAGED
PwC asked us to come up with a way of engaging their 30,000 UK workforce in wellbeing challenges whilst working remotely. We built MoveTheNation for them.
WE LAUNCHED
Our team were behind KLIR, helping people to live in a positive state of mind through a range of sustainable Nootropics that are full of vitamins, adaptogens and natural ingredients.
We oversaw the creation, implementation and management of the go-to-market strategy.
WE LAUNCHED
Our team were behind KLIR, helping people to live in a positive state of mind through a range of sustainable Nootropics that are full of vitamins, adaptogens and natural ingredients.
We oversaw the creation, implementation and management of the go-to-market strategy.
OUR 3 MONTH GO-TO-MARKET STRATEGY DELIVERED
1,000+
customers
onboarded
161%
compound monthly
growth rate
2,581
trees planted
in our forest
WE MAKE SH*T HAPPEN
We were asked whether there was anything special we could organise for International Nurses Day, to thank nurses for their tireless efforts during the pandemic. Over just 10 days we conceptualised and delivered a surprise concert that was streamed into hospitals across the country, featuring…
JAMES BLUNT – CLEAN BANDIT – ZARA LARSSON – ANNE-MARIE – MELANIE C – JACK SAVORETTI – IMELDA MAY – ELDERBROOK – KIRSTEN JOY
THE HOST
LAURA WHITMORE
WE MAKE SH*T HAPPEN
We were asked whether there was anything special we could organise for International Nurses Day, to thank nurses for their tireless efforts during the pandemic. Over just 10 days we conceptualised and delivered a surprise concert that was streamed into hospitals across the country, featuring…
JAMES BLUNT – CLEAN BANDIT – ZARA LARSSON – ANNE-MARIE – MELANIE C – JACK SAVORETTI – IMELDA MAY – ELDERBROOK – KIRSTEN JOY
THE HOST
LAURA WHITMORE
WE DELIVERED A FIRST-OF-A-KIND CONCERT
1
hour surprise
concert
935
hospitals
invited
90,000+
YouTube &
Social Views
WE DO PRO-BONO
We created and implemented a multi-channel digital marketing campaign to drive prospective student sign-ups on their website to support them with university applications and to connect them with suitable events.
Our goal was to amplify their non-profit work and to decrease their customer acquisition costs.
WE DO PRO-BONO
We created and implemented a multi-channel digital marketing campaign to drive prospective student sign-ups on their website to support them with university applications and to connect them with suitable events.
Our goal was to amplify their non-profit work and to decrease their customer acquisition costs.
KEY STATS FROM OUR 2022 PRO-BONO DIGITAL MARKETING CAMPAIGN
X2
increase in
student mentees
50%
decrease
in CPA
X4
form
sign-ups
WE CREATE TECH4GOOD
We conceptualised and brought Windō to market and defined their purpose, mission and vision. A close partner of The Good Guys, Windō are on a mission to make it super simple to access, digest and compare the sustainability plans, progress and achievements of organisations, which in turn will help organisations to accelerate their positive change.
FROM IDEA TO YEAR 1 WE DELIVERED
3,370
unique
users
13,032
sustainability
profile views
400+
company profiles
for GTM strategy
WE CREATED
We came up with a new way to make charity fundraisers engaging. Welba is a viral charity challenge app that allows organisations to set and track charity challenges across wellbeing, the environment and nutrition.
WE CREATED
We came up with a new way to make charity fundraisers engaging. Welba is a viral charity challenge app that allows organisations to set and track charity challenges across wellbeing, the environment and nutrition.
WITHIN 12 MONTHS FROM IDEATION…
£20,000+
raised for
multiple charities
100,000+
km tracked by
users in the app
10,000's
of hours spent
“doing the right thing”
WE WERE THE GUYS THAT DESIGNED & PUBLISHED
RECIPES FOR HEROES
We conceptualised, designed, published and distributed the Recipes For Heroes book for charity which achieved nationwide exposure.
WE PRODUCED
Alongside our work with our Sustainability partner, Windō, we created a content series that connected Gen Z future leaders with Sustainability experts for a 30 minute two-way conversation to discuss what a chosen sustainability topic means to them.
OUR DRIVING FORCE
MATT COLLINS
“THE GOOD GUY”
Spanning the gap between young and experienced, Matt is a polyglot with a passion, one for driving positive social change through digital means, which has been shown across sustainability, CSR and access to education. As ‘The Good Guy’ and a member of Gen Z, he approaches and solves new challenges through creative and data-driven solutions, which is also reflected in his personal travel, language and cultural experience.
OLI COLES
“THE IDEAS GUY”
Oli has founded a number of successful businesses spanning investment management, digital marketing and non-profit. Recognised in 2021 by the Independent as one of fifty inspirational people driving positive change in Britain, he is best known for his campaign that provided the NHS with 150,000 meals. This and his many initiatives during the pandemic led him to being awarded a British Empire Medal in the Queen’s Honours list in 2020. Oli is a hyper-creative and ideas man, a loving father to his son Ozzy and committed to making a difference.
JAMES “LEVY” VASSIE
“THE DIGITAL GUY”
Levy has over 10 years of experience in digital marketing as a creator and executor of innovative growth strategies that achieve exposure, engagement and connection. Co-Founder of LevyColes and more recently startups in the mental well-being space, Levy is highly experienced in utilising the complete mix of digital channels, with a technical focus on acquisition, growth & retention.